CBD is dominating many investor conversations right now and it’s looking hotter than ever, especially in the global beauty industry.
There was never a finer time for CBD to sashay it’s way into the world of cosmetics, hair care, and all things beauty related. It is apparent that being pro-health, high-vibe, and all natural has been steadily gaining popularity and natural products are increasingly being sought after.
People are constantly in search after products that will revolutionize their beauty regime, and companies and businesses see the value in targeting the market for women, especially a billion dollar industry like beauty and cosmetics.
CBD is in high demand and due to the increased interest in it’s various cosmetic uses the industry is expected to reach an estimated value of $22 billion by the year 2022.
The market geared towards women’s beauty and health is so vast, and with the stigmas attached to cannabis finally starting to shift it is becoming far more widely accepted and accessible. People are beginning to recognize the holistic benefits this healing plant contains and how positively it can affect their lifestyle.
With legalization being such a fairly new concept, Canadian based CBD beauty brands are still pretty foreign, and we have yet to see many Canadian cosmetic lines in support of CBD taking the world stage, though I highly suspect that this will change in the coming years as we take a page out of America’s beauty book and integrate more of this into our society and culture.
CBD is sourced from Cannabis and contains a wide variety of benefits that people are falling in love with. Some of these benefits include antioxidant and anti-inflammatory properties, the ability to help people improve the condition of skin, smooth wrinkles, improve skin’s radiance, reduce eczema, thicken eyelashes and so much more.
A 2014 study found that CBD can also help suppress breakouts by regulating oil production by sebaceous glands. For those who struggle with chronic acne this could be a viable solution, as opposed to the traditional route of using retinoids which are known for making skin worse before improving the condition. If CBD can control inflammation and oil production, it would treat two parts of acne lesion formation and is a more natural alternative.
Brands such as CBD For Life, Appothecanna, Charlotte’s Web, Herbessentls, and Foria Pleasure also contain CBD as a basic beauty ingredient within their products and are already experiencing wild success among their contenders. CBD has also (unsurprisingly) started to dip it’s toe into the mainstream as Estée Lauder’s “Origins” brand has pioneered a new release of cannabis-infused products earlier this year. Yay!
The uses of CBD are not limited to generic beauty products as some might expect. The successful company Foria Pleasure has already created a lubricant that contains CBD and is also incorporating CBD into feminine hygiene products to aid in the alleviation of PMS symptoms. Unfortunately they’re only available in California and Colorado at this time, but I imagine (and hope) this concept will eventually span to North America. I don’t know about you but I’d love to see how it works. Sometimes Midol just doesn’t quite do the trick. 😉
CBD spas are also becoming more popularized now with a vast array of beauty treatments available to choose from such as massages, facials and body scrubs, high-end manicures and pedicures, full body exfoliation, hot oil scalp massages, and so much more.
Forbes actually made a list of some of the most top notch boujee spas that you can go and visit for an ultra fab CBD spa experience.
It’s amazing to see the steady increase in popularity and how CBD is already influencing the beauty community in such a profound way and it will be interesting to see what new and innovative ideas people bring to life. Cannabis is such an influential and versatile plant on so many levels, and when we match that with human ingenuity there is no telling where we will take it.